Catherine Bowen, Plascon Trends Editor
Hoorah, it’s that time of year again when we embark on the Plascon National Colour Week campaign with the hope of inspiring and brightening the lives of South Africans everywhere.
The intention is to celebrate how colour enriches our lives through various “Random Acts of Colour” during Plascon National Colour Week, which takes place from 1 to 7 September. During this time we want people to stop and think about what the colours in our world mean to us and the powerful effect that colour has on our lives.
Plascon National Colour Week 2014: Random Acts of Colour
Plascon’s “Random Acts of Colour” is not only undertaken to brighten built environments; Plascon is also challenging everyone else in South Africa to perform Random Acts of Colour – e.g. painting the walls of a school, planting some flowers for an old-age home, repainting an old piece of furniture, buying balloons and colourful sweets for underprivileged children living in a home, and so on… There’s no limit to the scope of Random Colour Acts that you can perform! 😉
And best of all, there are some wonderfully colourful prizes for the best and most creative Random Acts of Colour, including Le Creuset daily giveaways and Plascon paint.
There will also be emphasis on the themes that emerged from Plascon South Africa’s 2015 Colour Forecast, unveiled at Decorex Johannesburg in August. These themes fall under the broad theme of Celebrating Colour, and all of the energy, warmth and inspiration it brings into our lives:
- Urban Glow evokes an atmosphere of mystery and contemplation, inspired by sunrise and sunset over the cityscape.
- Natural Balance continues the trend for nature-inspired themes in interiors.
- Vivid Expression is bright colours uniting in one story and creating a joyful atmosphere.
- Tailor Made delights in the everyday and explores a quiet luxury, where simple design is valued for its honest and thoughtful approach.
In the words of Anne Roselt (our resident Colour Manager):
Many of us take the colours in clothes, food, architecture and surroundings for granted, but it’s worth reflecting on the role that colour plays in our lives and how it shapes our emotions and reality. For that reason, Plascon is encouraging everyone to think about how they can enhance their lives and those of others with a splash of colour. Our themes for 2014 hint at a colourful year for South Africa with a sense of freedom, optimism and plenty of positive energy. They also show that paint effects are making a comeback but in new and surprising ways.
Happy Colour, everyone! We’re looking forward to showcasing your Random Acts of Colour soon 🙂