A “Category of One” enters the market – Typo shops open in SA!

Catherine Bowen small
Catherine Bowen
, Plascon Trends Editor

The expression used to go “those clever Japanese think of everything”; nowadays there’s a new phrase that springs to mind – “those infernal Ausies think of everything”! First there was the Australian brand Country Road clothing, followed by the arrival of its homewares (I know of a few young women who’ve spent small fortunes/salaries in that store). And then an answer to every young Hipster’s prayer – the Australian brand COTTON ON!

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